The SEO improvements we implement—technical fixes, content, earned backlinks, and site structure—remain with your website permanently. Your rankings may gradually decline without ongoing optimisation as competitors continue improving and algorithms evolve, but you won't lose everything overnight. If you pause temporarily, we can typically resume where we left off. Upon cancellation, we provide a complete handover document detailing all work completed, current rankings, and recommendations for maintaining your SEO internally. There's no penalty or deliberate undoing of work—your success is our success, even if you move on.
What happens to my SEO if I pause or cancel the service?
Permanent retention of improvements with complete handover documentation and maintenance recommendations
Written by Ben Sabic
Updated over a week ago