How reverse proxy supercharges Webflow sites

Extend Your Webflow Site's Capabilities Beyond Platform Limits

Webflow's limitations can sometimes create roadblocks when building everything from a small to large website. Whether you're hitting the 100 static page limit, need complex URL structures, or want to integrate multiple platforms under one domain, a reverse proxy can be your solution.

These constraints often force businesses into difficult decisions. Compromise on content, switch to expensive enterprise platforms, or awkwardly split the website across multiple subdomains. But what if you could keep using Webflow while removing most limitations? Major brands like Discord, Upwork and even Webflow themselves use reverse proxy solutions to build sophisticated, scalable websites that would otherwise be impossible on the platform alone.

Let's explore how this powerful technique can transform what's possible with Webflow.

Key Takeaways

• Reverse proxies break Webflow's 100 static page limit: Connect multiple projects under one domain to build sites with 500+ static pages
• Gain true server-side control over your traffic: Secure authentication for gated content and portals, capture analytics that bypass ad-blockers, and personalise pages on-the-fly
• Gradual migration preserves SEO: Move sections individually while maintaining all URLs—Upwork runs their blog on Webflow while keeping their main site on Vue.js
• Setup complexity varies by use case: Basic Cloudflare Worker configurations can take hours, but authentication or e-commerce integrations requires developer expertise
• Consolidating subdomains multiplies SEO impact: Everything under one domain concentrates authority instead of diluting it across blog.site.com and docs.site.com

Understanding Reverse Proxy: Your Website's Traffic Controller

A reverse proxy is something that sits between the site visitor and your web host (e.g. Webflow), acting as a middleman. It receives requests from the visitor and forwards them to your hosting provider, then sends the response back to the visitor's browser.

Think of it as an intelligent traffic controller at a busy intersection. When visitors arrive at your domain, the reverse proxy decides where to send them. But unlike a simple redirect, visitors never know they're being routed elsewhere. The URL in their browser stays consistent, creating a seamless experience while allowing you to serve content from multiple sources.

What is a reverse proxy for Webflow? It's a solution that lets you combine multiple Webflow projects and platforms (like WordPress or Ghost) under one domain, breaking Webflow's 100 static page limit while unlocking advanced capabilities like server-side authentication and analytics.

Why Consider a Reverse Proxy for Webflow?

Breaking Through Platform Limitations

Webflow has a static page limit of 100 pages per project. For websites that require more than a hundred static pages, a reverse proxy can be used to run multiple Webflow projects within one same domain. For instance, the 224 AI website is a separate project from the one housing the site you're reading this article on.

Imagine building a comprehensive documentation site with 500+ pages, or a large corporate website with extensive product catalogues. Without a reverse proxy, you'd need to either compromise on content, switch platforms entirely, or awkwardly split your site across subdomains. A reverse proxy eliminates these constraints while keeping everything under one cohesive domain.

Staged Website Migration

With a reverse proxy, you can move your site in stages. Start by rebuilding just your blog or resource hub on Webflow, while keeping the rest of your site on your existing platform. This staged approach is invaluable for several reasons:

• Zero downtime: Your site remains fully functional throughout the migration
• Risk mitigation: Test and perfect each section before moving the next
• SEO preservation: Maintain all existing URLs and link equity
• Budget flexibility: Spread migration costs over time

For marketing teams, this means you can modernise your web presence without the stress of a 'big bang' launch that could disrupt lead generation or damage search rankings.

A/B Testing Without the Performance Hit

Traditional A/B testing tools inject JavaScript that loads different page variations after your site starts rendering. This creates the dreaded 'flicker effect' where users briefly see one version before it switches to another, not exactly the premium experience your brand deserves.

With a reverse proxy, A/B testing happens at the server level before content reaches the browser. This means:

• Zero flicker or layout shifts: Visitors receive their assigned variation immediately, creating a seamless experience
• No JavaScript bloat: Testing logic runs outside the browser, keeping your Webflow site lightning-fast
• Test entire page redesigns: Go beyond button colours—test completely different layouts, messaging strategies, or even pricing models
• Sophisticated targeting: Serve variations based on location, device type, referral source, or custom audience segments
• Accurate metrics: Server-side tracking captures every visitor, even those with ad blockers

For example, you could test whether Australian visitors convert better with local testimonials while showing international case studies to overseas traffic, all without slowing down either experience. Marketing teams can finally run sophisticated conversion optimisation campaigns without compromising the site performance they've worked so hard to achieve.

Creating Complex URL Architectures

The Webflow CMS only supports a single folder URL structure, so it wouldn't be possible to add two folders (/resource/ and /blog/). This limitation becomes problematic when:

• Migrating from WordPress or other CMS platforms with certain URL patterns
• Building multi-language sites that require specific folder structures
• Organising content hierarchically for better user navigation
• Maintaining legacy URLs that can't be changed for business reasons

With a reverse proxy, you can maintain URLs like domain.com/resources/whitepapers/2025/ai-trends even though Webflow would typically only allow domain.com/whitepapers/ai-trends. This flexibility is important for sites with established website architectures or strict URL requirements.

Real-World Use Cases

1. Multi-Platform Integration Under One Domain

Having a reverse proxy for your Webflow website can allow you to point to multiple platforms without using subdomains, making it very convenient from both an SEO and user experience perspective.

Consider a typical website setup:

• Main website: Built in Webflow for marketing flexibility
• Blog: Powered by WordPress or Ghost for editorial features
• Documentation: Using GitBook or Mintlify for technical content
• Support portal: Running on Zendesk or Intercom
• Newsletter: Published via Beehiiv or Substack
• Academy: Hosted on Teachable or Thinkific

Without a reverse proxy, each platform would typically live on a subdomain (blog.company.com, docs.company.com, etc.), diluting your SEO authority and creating a fragmented user experience. A reverse proxy consolidates everything under your main domain, strengthening your SEO position and providing a seamless navigation for visitors.

WorkforClimate's marketers love designing in Canva. Thanks to our reverse proxy setup, they can publish those pages (see example) alongside their Webflow content, keeping their preferred workflow intact.

2. Scaling Beyond Webflow's Limits

Small to large organisations often need:

• Scalable location pages when you have multiple stores, offices, or service areas
• Extensive product or service catalogues with detailed specifications
• Comprehensive resource libraries with years of content
• Multiple microsites for campaigns, sub-brands or franchises

By using a reverse proxy to connect two or even 50 Webflow projects, you effectively remove the page limit constraint while maintaining Webflow's visual development advantages. One client might use three Webflow projects—main site (90 pages), resources (150 pages), and locations (200 pages)—all appearing as one unified website.

Parts of the very Webflow site itself are comprised of multiple projects, from the templates store to the blog to the main marketing site.

3. Gradual Platform Migration

Your visitors won't even realise different parts of your site are hosted on different platforms. This invisible transition strategy allows you to:

1. Start with high-impact pages: Migrate your homepage and key landing pages first
2. Test and optimise: Measure performance improvements before proceeding
3. Maintain operations: Keep critical functionality running on legacy systems
4. Reduce risk: Roll back individual sections if issues arise
5. Spread costs: Allocate budget across multiple quarters

4. International and Multi-Brand Architecture

Global companies often need:

• Country-specific content at /uk/, /au/, /de/ paths
• Brand portfolios where each brand has its own section
• Regional variations with localised pricing and content
• Compliance requirements for data residency in specific regions

A reverse proxy enables you to host different regional or brand content on separate Webflow projects (or even different platforms), while maintaining a unified domain structure that search engines and users expect. This can serve as an overall part of your startup branding strategy.

5. Technical Requirement Workarounds

Sometimes Webflow's capabilities don't align with technical needs:

• Server-side rendering for dynamic content from external databases (e.g. Supabase)
• API integrations requiring server-side processing
• Custom authentication systems for gated content (e.g. Clerk)
• Advanced e-commerce features beyond Webflow's native capabilities
• Hosting files in the root directory that get automatically updated, like an llms.txt file

By routing specific paths through a reverse proxy to custom applications or specialised platforms, you can add these capabilities without abandoning Webflow for your main site.

The Business Case for Reverse Proxy

Quick Comparison: Traditional Webflow Sites vs. Reverse Proxies

Before diving into the specific benefits, here's a quick comparison of what's possible with and without a reverse proxy implementation. This table summarises a few key points:

Cost Efficiency

A reverse proxy approach helps you:

• Avoid expensive migrations to enterprise CMS platforms
• Skip building costly custom solutions from scratch
• Use standard Webflow plans across multiple projects
• Integrate specialised tools only where needed
• Scale incrementally without massive upfront investment

Webflow websites can cut their bandwidth consumption by implementing a reverse proxy powered by Cloudflare, resulting in considerable annual savings.

SEO Advantages

Consolidating content under one domain through a reverse proxy:

• Concentrates domain authority instead of diluting across subdomains
• Preserves existing URLs during migrations or restructuring
• Enables optimal URL structures for search visibility
• Simplifies technical SEO management across platforms

Team Autonomy

Different teams can work independently:

• Marketing manages the main Webflow site
• Content team uses their preferred blogging platform
• Support maintains their knowledge base system
• Developers build custom functionality as needed

Upwork uses a reverse proxy for their blog on Webflow, while the rest of their site is Vue.js. Discord also manages their blog on Webflow via the same approach!

Enhanced Control and Analytics

Beyond solving Webflow platform limitations, a reverse proxy gives you greater control over your web traffic and content delivery:

Server-Side Analytics and Tracking‍

Capture visitor data before it reaches any platform, enabling unified analytics across all your properties. Track user journeys across Webflow, WordPress, Ghost, and custom applications as one cohesive experience.

Server-Side Authentication‍

Protect premium or gated content at the server level instead of relying on browser-based authentication that can be easily bypassed, even by those who aren't super tech savy. When using solutions like Memberstack, Supabase Auth, or Clerk, you can verify if the visitor should actually gain access to the content before it's served. This allows you to ensure everything from premium content to member areas are actually secure, not just hidden.

Dynamic Content Rewriting‍

Modify HTML and other content on-the-fly based on user segments, A/B tests, or personalisation rules. Insert region-specific pricing (e.g. AUD vs EUR), swap out CTAs for different audience segments (e.g. new vs. returning customers) or embed tracking codes for your advertising campaigns, all before content reaches the visitor's browser.

Performance Optimisation‍

Implement advanced caching strategies, compress resources, and optimise delivery based on user location and device capabilities. Add security headers, implement content security policies, and filter automated or malicious traffic.

Real-Time Content Transformation‍

Automatically update outdated links, modify form endpoints, or inject dynamic content from external APIs. This is particularly valuable when migrating legacy systems, where updating every reference manually would simply be impractical.

With Plausible Analytics and Cloudflare, you can monitor your website's performance with server-side analytics, which significantly increases the accuracy of your data. The best part? Plausible is open-source, privacy-friendly and hosted in the EU.

When Is a Reverse Proxy Right for You?

Ideal Scenarios

Consider implementing a reverse proxy when:

• You're hitting Webflow's limits but love the platform's capabilities
• SEO is critical and you need everything under one domain
• You're migrating gradually from another platform
• Multiple teams need different tools for different sections
• Complex URL requirements exceed Webflow's native capabilities
• You need to integrate specialised platforms or custom applications
• Budget constraints prevent moving to enterprise solutions

When to Consider Alternatives

You might not need a reverse proxy yet if:

• Your site comfortably fits within Webflow's native capabilities
• You're in early stages with fewer than 50 pages
• You don't need to integrate multiple projects, platforms or tools
• Your budget prioritises other growth initiatives right now

Frequently Asked Questions

Do you offer a reverse proxy service?

Yes, we do! We've developed a proprietary reverse proxy solution powered by Cloudflare that seamlessly integrates with both new builds and existing Webflow sites. We use it ourselves, the 224 AI website runs on a separate Webflow project connected through our reverse proxy to this main site. We've also implemented it for clients like WorkforClimate, enabling them to integrate Canva-hosted campaign pages directly into Webflow website. Our solution handles all the technical complexity, so you can rest easy. Book a free call to learn more.

Will using a reverse proxy affect my Webflow site's performance?

When properly configured, a reverse proxy actually improves performance. It adds powerful caching capabilities, serves content from data centers closer to your visitors, and can compress resources more efficiently than Webflow alone.

Can I still use Webflow's native forms with a reverse proxy?

Yes, Webflow's built-in features like forms and submission handling continue to work normally. The reverse proxy is transparent to these services. However, you may need to whitelist certain paths (like form submission endpoints) to ensure they route correctly.

How does a reverse proxy impact SEO?

It's a major SEO advantage. While subdomains dilute your domain authority across separate properties, a reverse proxy keeps everything under one domain. Search engines like Google and Bing treat example.com/blog as part of your main site—whether it's powered by Webflow, WordPress, Ghost or any other platform behind the scenes.

Can I set up a Webflow reverse proxy myself, or do I need a developer?

Basic reverse proxy setups using Cloudflare Workers for your Webflow website can be done with intermediate technical skills following tutorials. However, complex scenarios like multiple platforms, authentication, custom routing rules, or e-commerce integration typically require developer expertise. If you're comfortable with DNS settings and can follow technical documentation, you can start simple and expand. For production sites with business-critical requirements, professional implementation is recommended to avoid costly mistakes.